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Representatives of the tourism industry


Tell the tourism industry to end lion mistreatment

Urge the tourism industry to end lion exploitation!

It has been two years since Cecil the lion was senselessly killed by a trophy hunter. The plight of Cecil sparked international outrage and revealed an undeniable positive shift in public attitudes toward wildlife. To protect even more lions from the same fate, the tourism industry needs to hear from you.

Unknown to tourists and volunteers, the captive-bred lion cubs they are led to believe are orphaned, pay to feed, pet and walk with are raised to be a trophy hunter's next victim. The documentary film Blood Lions™ reveals that between 6,000 and 8,000 captive-bred lions are confined to cruel conditions on farms throughout South Africa, raised purely for profit and exploitation.

In recent news, South Africa just approved the sale and export of 800 captive-bred lion skeletons for 2017, ignoring widespread public opposition and potentially fueling the demand in Asia where lion bones are used in tonics.



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