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L’Oréal: It's time to #BeCrueltyFree

Jean-Paul Agon, L’Oréal chairman and CEO


Help ban cosmetic testing on animals – because they're worth it.

Leading beauty brand L’Oréal says it “no longer tests its ingredients on animals and no longer tolerates any exception to this rule.” Then why does L’Oréal sell its products in China, where animal testing is still a common requirement for most types of cosmetics? And why isn’t L’Oréal supporting efforts to secure laws to ban cosmetic animal testing completely?

It’s time for L’Oréal to get off the fence and get behind Humane Society International, The Humane Society of the United States and our #BeCrueltyFree campaign. Together, we can drive real change for animals worldwide, working to pass tough new laws that would make it illegal to test cosmetic products and ingredients on animals, or to profit from the sale of newly animal tested beauty products.

Urge L’Oréal to support the #BeCrueltyFree campaign to ban cosmetic animal testing forever.



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